Our Story

Our story began a decade ago as sales, product, and engineering leaders at Ekata primarily focused on identity-based risk products. Over the years, we have gained a deep understanding of customer pain points associated with the lack of trust in online interactions, and we believe identity data can maximize efficiency for both consumers and businesses.

At Trestle, our mission is to accelerate trust and enable personalization through enterprise-grade identity data. We are committed to being the leader in accurate, low latency APIs to maximize efficiency in digital interactions.


Photographed by Ludeman Photographic (http://ludemanphotographic.com)
Kushal Shah CEO and Co-founder
Jordan Headshot
Jordan Reynolds CRO and Co-founder

Our Values

We have established a core set of values through years of experience building technology businesses.

Customer First

Our customers’ needs guide our business. Being incredibly responsive and accessible for our customers is what we strive for.

Growth Mindset

We are eager to learn and grow, both personally and professionally.

Dive Deep

Though our team is small, we are willing to dive deep in any task, no matter the size, to ensure the best service for our customers.


We encourage a culture of creativity and forward-thinking. Embracing innovation allows us to adapt to changing markets and continuously improve products, services, and processes.

One Team

The better we work as a team, the better we can provide for our customers. Encouraging a supportive and inclusive environment contributes to better decision-making and overall business success.

What Sets Us Apart

Customer-Centric Approach

What sets us apart from competitors is a combination of our experience, products, data, and “customer first” approach. At our core lies a genuine willingness to listen to our customers and have a deep understanding of our products and their diverse use cases. This enables us to provide solutions that meet customer needs and adapt at the speed they demand.

Innovative Technology

Our accuracy and coverage of the data we offer will come out on top in comparison to other identity data providers. Additionally, our network provides unique insights for customer verification and identification use cases. Lastly, our cutting edge data platform and machine learning capabilities allow us to innovate and bring developer friendly, scalable, and low latency APIs to the market quickly.


Alex Algard is a long-time visionary for trust and identity in mobile calls, having launched the first caller ID and spam blocking apps for mobile. Currently the CEO of Hiya, Alex previously founded and bootstrapped two companies: Ekata, a leader of ID verification to enterprises via SaaS (sold for $850M) and Whitepages.com, which he started in the 1990s while at college. He holds a B.A. in Economics and M.S. in Mechanical Engineering, both from Stanford University.


Whitney Bouck is a 30+ year software executive, advisor, investor and board member with 30 years of experience in leadership, strategy, sales, marketing and business operations. She held executive leadership roles at EMC, Box, HelloSign and Dropbox in various capacities and is on the board of directors for BlueOcean, Mutiny, Paycor, PlayPlay and Trengo. Whitney is a Managing Director at one of the world’s best VC firms, Insight Partners, helping build the next generation of great companies.

Derrick Ongchin is Chief Product Officer at FuseIgnited. Prior to that, he led Afterpay’s Product Management efforts in risk, identity, security and Machine Learning. Prior to Afterpay, he founded and led the risk, abuse and security product teams at Uber, where he pioneered solutions for the on-demand, sharing economy industry. Derrick graduated from the Massachusetts Institute of Technology (MIT) with an MBA and M.S. in Electrical Engineering and Computer Science. Previously, he earned B.S. in Materials Science & Engineering from Cornell University.

Matthew Staudt is a noted visionary associated with the development, growth and sale of several organizations that have supported numerous global brands. Staudt has the unique knowledge and perspective associated with a 30-year career as an entrepreneur and C-level executive working with many FORTUNE 1000 companies in support of data monetization, custom data sourcing and strategies, lead development, omni-channel marketing, customer relationship management (CRM) and many IT innovations in the areas of AdTech and MarTech.