Announcing Email Deliverability, Email Age Scoring, and Litigator Checks in Real Contact for HubSpot
We’re excited to announce some new add-ons available for our Real Contact Phone Grading App in HubSpot. Our integration with HubSpot ensures that your business’s contact database is up-to-date and accurate through real-time contact validation.
The first two signals designed to improve the accuracy and reliability of your email data: Email Deliverability and Email Age Score. In addition, we’ve added Litigator Checks, which flag any phone numbers that’ve been involved in TCPA or similar consumer regulation litigation. These add-ons extend the foundation of Real Contact, helping you improve email outreach success, avoid costly TCPA violations, and enhance your overall data quality.
Email Deliverability
Email deliverability verifies whether a real inbox exists with the provided email address, and whether or not that address can receive messages. These values are crucial for understanding if your outbound email will successfully land in your intended recipient’s inbox.
Our Email Deliverability add-on returns either a “true,” “false,” or “null” value. A “true” value means low risk of bounceback or inbox failure, making the address a good candidate to keep in your outreach list. A “false” value indicates the email will not be received, helping you proactively filter out invalid email addresses. A “null” result occurs when the inbox doesn’t respond within the allotted time, so deliverability can’t be confirmed. Excluding undeliverable email addresses from your mailing list reduces bounce rates, protects your domain reputation, and preserves your deliverability for future campaigns.
Understanding and monitoring email deliverability is vital to ensuring your messages actually deliver to the intended recipient. If you’re sending out a high volume of emails that bounce, your domain reputation will go down and the likelihood that you’ll reach your intended audience reduces. Email Deliverability helps you avoid that risk and maximizes the impact of your outbound email campaigns.
Email Age Score
Email Age Score gives you a value between 0 and 100 that indicates how long an email address has been active. If the score is less than 30, the email address is likely associated with a fraudulent lead and should be filtered out. If the score returns a null value, that means the email is invalid and, again, should be filtered out.
Email age is a strong predictor of user legitimacy and potential risk. A higher Email Age Score indicates that the user is more established, as digital history is more difficult to fabricate. Emails with consistent activity also improve Email Contact Grades, while newly seen emails indicate a lower confidence in lead quality.
Email Age Score gives you further insight into the age of the email you’re contacting and helps you flag potential fraud, prioritize more legitimate leads, and overall enhance your contact quality.
Litigator Check
Litigator Check identifies phone numbers associated with TCPA and other consumer protection cases, including serial litigators, plaintiffs, and attorneys. With TCPA class action filings up 268% year-over-year and settlements ranging from $5M to upwards of $75M, litigator risk intelligence matters more than ever.
Including daily-updated court data and coverage across TCPA, CFPB, FDCPA, and FCRA, our Litigator Checks help you reduce the risk of legal exposure and costly litigation fees. If flagged as a potential litigator, the Phone Contact Grade is automatically set to F to ensure high-risk numbers are immediately filtered out.
Together, these signals strengthen Real Contact’s role as a unified view of email and phone quality within HubSpot. Obtain a more holistic view of each contact’s validity and contactability, prioritize leads with confidence, and reduce wasted outreach and domain risk by excluding invalid or low-quality emails early on.
For more information on integrating with HubSpot, check out our integration guide here: HubSpot | Real Contact Phone Grading App Integration Guide
