SMS marketing has become an integral part of any successful marketing strategy. However, maintaining a clean and accurate database of mobile numbers is crucial for the effectiveness of SMS campaigns. This is where Trestle’s Phone Validation API comes into play. In this blog post, we’ll explore how Phone Validation API can significantly improve data hygiene for SMS platforms.
1. Removing Non-Textable Numbers
One of the primary benefits of Trestle’s Phone Validation API is the ability to filter out non-textable phone numbers. This includes landline numbers, non-fixed VoIP numbers, and other forms of non-mobile contacts. By doing so, you ensure that your SMS campaigns are only delivered to recipients with devices capable of receiving and engaging with your messages.
2. Eliminating Invalid or Disconnected Phone Numbers
Maintaining an up-to-date list of active mobile numbers is crucial for the success of any SMS marketing campaign. Phone Validation API allows you to automatically identify and filter out invalid or disconnected phone numbers from your database. This not only saves resources but also ensures that your messages reach genuine, engaged recipients who are likely to see the message.
3. Using Trestle’s Phone Activity Score for Improved Engagement
Trestle’s Phone Validation API has a phone activity score that scores the activity level of the phone on a scale of 0-100. This score is based on various factors, including the frequency of use, recent activity, and carrier information. For example, a score of 100 is a mobile phone that is valid, active, and has seen consistent use in the last 12 months. A score of 0 is invalid, disconnected, or has seen no consistent activity in the last 12 months. By leveraging this score, you can prioritize active and engaged contacts, increasing the chances of your messages being read and acted upon.
4. Right Party Contact Verification
Ensuring that your messages reach the intended recipient is crucial for maintaining a positive brand image, as well as compliance. Phone Validation API verifies the correct name to a phone number. This feature, referred to as “Right Party Contact,” improves customer experience, helps manage brand reputation, and ensures compliance.
Incorporating Phone Validation API into your SMS marketing strategy is a smart move for any business looking to improve data hygiene and increase campaign effectiveness and conversions. By removing non-textable numbers, eliminating invalid or disconnected phones, utilizing phone activity scores, and implementing Right Party Contact, you can significantly enhance customer experience and manage brand reputation. Remember, a clean and accurate database is the foundation of successful SMS marketing campaigns. Investing in a phone validation solution is an investment in the success and effectiveness of your marketing efforts.