Five Tips for Preventing Your Outbound Numbers from Being Marked as Spam

Imagine this: you spend hours crafting the perfect sales pitch, only to have your call flagged as spam and sent straight to voicemail. It’s a frustrating scenario that plagues many legitimate businesses. But why does this happen? Well, there could be several reasons, so here’s a breakdown of the common culprits:

  • Your Number’s History: 
      • Previous Use: Just like people, phone numbers have a reputation. If the number you’re using was previously associated with spam calls, carriers might still flag your calls even if you’re the new owner.
      • Complaints: Have you ever received a suspicious call and reported the number? Carriers track these reports, and a surge of complaints against a number can quickly brand it as spam.
  • Suspicious Calling Habits:
      • High-Volume Calling: Imagine getting bombarded with calls from an unknown number. Carriers see this as a red flag, especially if it’s a new number. Making a high volume of calls in a short period can trigger spam filters.
      • Short Calls: Frequent calls that only last a few seconds are a classic tactic of spammers using automated dialing systems. If your legitimate calls are following a similar pattern, they might get caught in the crossfire.
  • Other Red Flags:
    • Number Anonymity: Using unregistered phone numbers for business calls raises suspicion. Legitimate businesses have nothing to hide, so registering your number with a service like STIR/SHAKEN can help verify your identity.
    • Stolen Identity: Have you ever gotten a call from your own number? This is called spoofing, where scammers disguise their caller ID to appear legitimate. If someone is spoofing your number for spam calls, your legitimate calls might be flagged as well.

The Impact

Being flagged as spam can have a significant negative impact on your business beyond the immediate frustration of dropped calls. Here are some key consequences to consider:

  • Decreased Customer Engagement: When your calls are flagged and sent to voicemail, the chances of reaching potential customers or existing clients significantly decrease. This can hinder lead generation, customer service efforts, and overall engagement with your target audience.
  • Missed Opportunities: Missed calls from potential customers due to spam filters can translate to lost sales, missed partnerships, and hindered growth opportunities. Every unanswered call represents a potential missed connection that could have driven your business forward.
  • Damaged Brand Reputation: Repeatedly being flagged as spam can damage your brand’s reputation by portraying you as unprofessional or untrustworthy. This negative association can lead to decreased customer confidence and erode the positive image you’ve worked hard to build.
  • Wasted Resources: Time and resources invested in crafting sales pitches, building call lists, and training staff are rendered ineffective if your calls never reach their intended recipient. This wasted effort can have a significant impact on your marketing and outreach budget.

The Solution

Don’t let spam filters hinder your business and message. Here are five essential tips to help you prevent your outbound numbers from being marked as spam:

  1. Limit Outbound Calls per Number: One effective strategy to avoid being labeled as spam is to limit the number of outbound calls made from each number per day. Keeping the outbound call volume below 50 calls per number per day can help prevent your numbers from triggering spam filters. By spreading your calls across multiple numbers, you can reduce the likelihood of your calls being flagged as suspicious or unwanted.
  2. Consider Call Duration: Call duration plays a significant role in determining whether your calls are perceived as legitimate or spammy. Short, abrupt calls or excessively long calls can raise red flags for spam detection algorithms. Aim to maintain a reasonable call duration that reflects genuine interaction with your recipients. Engage in meaningful conversations and provide valuable information to ensure that your calls are perceived as authentic and worthwhile.
  3. Avoid Dialing Disconnected Numbers: One common mistake that can lead to your outbound numbers being marked as spam is dialing inactive or disconnected phone numbers. Continuously dialing numbers that are no longer in service or have been reassigned can signal spamming behavior to telecom providers and spam detection systems. Regularly update your contact lists and remove disconnected numbers to prevent inadvertently spamming unsuspecting recipients. You can easily filter out bad numbers with a phone validation API
  4. Beware of Honey Pots: Honey pots, also known as spam traps, are email addresses or phone numbers specifically created to identify and catch spammers. Leaving voicemails on inactive or suspicious numbers can inadvertently expose you to honey pot traps, as automated systems monitor voicemail activity to identify potential spam callers. Exercise caution when leaving voicemails, especially on numbers with no prior interaction or engagement.
  5. Adapt to Line Type Regulations: It’s essential to understand that rules and regulations governing outbound calls may vary based on your line type. For instance, regulations for landline numbers may differ from those for mobile numbers or VoIP lines. Familiarize yourself with the guidelines and compliance requirements relevant to each type of line you utilize for outbound calls. Adhering to these regulations can help you avoid penalties and maintain a positive reputation as a legitimate caller.

In conclusion, maintaining the integrity of your outbound numbers and preventing them from being marked as spam requires proactive measures and adherence to best practices. By implementing the tips outlined above, you can mitigate the risk of your calls being flagged as spam and enhance the effectiveness of your communication efforts. Remember to prioritize transparency, authenticity, and compliance with regulatory standards to foster trust and credibility with your audience.