Founder Spotlight: Jordan Reynolds

Tell us about your role. What do you build? How did you land here?

I’m the co-founder of Trestle and responsible for sales, account management, and marketing. I’m here because of my passion to build exciting businesses that deliver real value to customers. Having worked across many different industries including consumer products, healthcare, media, and real estate, data-as-a-service is my favorite, and I’m fortunate to be able to build in a space I really enjoy. It’s one of the most challenging solution sales because it’s such an abstract product – it’s not something a customer can touch or interact with. To be successful, you need to have a firm understanding of your customer’s business and be able to translate those requirements into data solutions, which makes every client engagement unique and interesting. 

I’m energized by the opportunity to lead our customer-facing team. Customer first is a core value for Trestle. This means we strive to be the most responsive vendor our customers work with. We will earn business and trust by doing what we say we will do, and we will deliver consistent, high-quality solutions in a fraction of the time it takes others in the market. 

What does your daily routine look like?

I have two young kids (1 and 3 years old), which in many ways dictates my daily routine. I like to work out and get emails done before my kids wake. I enjoy spending time with them before my work day begins by meeting with the team each morning.

My day is about as hectic as you would expect for a dad of two young kids and a co-founder of an early stage company. For our company, we are collaborative and like to “dive deep”. Google Documents is our best way of facilitating this process, so that’s where I spend a lot of my time. I also value in-person meetings because it’s a good way to build trust within the team and with customers. We spend at least two days a week working together and seeing our customers.

What is your proudest moment at Trestle?

We’re in the phase of company development where we experience proud moments, big and small, on a daily basis, and we try to make a point to acknowledge the wins when they come. We recently celebrated the closing of our financing, and that made me extremely proud. 

What excites you most about Trestle?

Even with an extremely successful journey and exit, we have unfinished business from Ekata. Kushal and I were largely responsible for onboarding our communications and marketing customers at Ekata and Whitepages Pro, while also supporting the broader fraud and risk customer base. Ultimately, the company went down the path of exclusively focusing on fraud and risk. That strategic shift meant we were not able to fully meet the needs of our non-risk customers. 

We now have the ability to meet the needs of our customers given our exclusive focus on non-risk use cases. We heard from our customers that they were looking for richer data solutions that went beyond just name, address, and phone. With our experience from a product and go-to-market standpoint, we’re ready to rapidly grow this business and become a market leader.

Which Trestle value do you relate with the most?

Customer first. I know that probably sounds cliche, but there are times when businesses make important decisions and “what’s the right thing for our customer?” is not always asked. We put our customers front and center of everything we do.