How Real Estate Agents Can Improve Conversions with Trestle’s Data APIs
Real estate agents use Trestle’s identity data APIs to verify lead contact information, prioritize prospects with the highest contactability, and filter out fake or low-quality inquiries before investing time in outreach. Trestle’s Real Contact API grades phone numbers, emails, and addresses on an A-F scale, while Phone Validation API and Reverse Phone API can help optimize call and SMS campaigns, update mailing addresses, and segment audiences for targeted advertising.
As a real estate professional, have you ever had a great call with a potential client, only to realize you forgot to get the address of the property they were looking to sell? Or maybe you try to text them afterwards, only to find out that their phone number does not support SMS messages?
At Trestle, we offer solutions that allow real estate agents to spend less time on data entry and focus on what you do best – helping clients buy and sell property.
Today, we’ll focus on ways that real estate professionals can leverage Trestle’s identity data solutions to improve lead quality, streamline communication, and increase conversions.
Lead Qualification and Prioritization
Problem: Inbound leads from Zillow, Realtor.com, and even your personal website are coming in fast but you have no way to know if that contact’s phone number is even active. As a result, your team spends hours sifting through poor leads, only to find a few that are real and contactable.
Solution: Trestle’s Real Contact API provides a Phone Activity Score field that scores phone numbers based on the past 12 months of phone activity. Real Contact can also verify emails, physical addresses, perform real-time email deliverability checks, and return A-F contact grades that reflect contactability and identity confidence.
By using the activity score and contact grades, agents are able to prioritize leads with verified phone numbers and emails for personalized outreach, all while identifying fake or low quality leads before investing time in cold calls and follow ups.
Improving Call and SMS Campaigns
Problem: Open house scheduled – check. Reminder texts sent to interested parties – check. Unfortunately, as the leftover chocolate chip cookies get stale after a poorly attended event, you’re left scratching your head. Why did no one show up? You start calling your leads, trying to reschedule and soon realize that many of your text message reminders didn’t even reach the person who had expressed interest in seeing the property.
Solution: By combining activity score and line type from Phone Validation API, agents are able to identify which phone numbers are active and can receive text messages. No longer will your reminder texts get sent to landlines or Google Voice numbers that clients won’t see.
Identify Change of Address for CRM Hygiene
Problem: It’s December 15th; Christmas “thank you” cards are in envelopes and nearly ready to mail – except for client addresses. You know some clients moved out of state, but you never got their new address.
Option #1: Call all the clients to get their new mailing address, which will take quite some time, OR
Option #2: Mail it to the last known address and cross your fingers USPS mail forwarding will get it to the right person, OR
Option #3: Use Reverse Phone API to identify clients who have moved and get their updated mailing address.
Solution: Reverse Phone API is a robust search tool designed to enrich phone numbers with line type, alternate names, emails, demographics, and most importantly, current and historical mailing addresses. By using the client’s phone number, agents can quickly find where a client moved and ensure their card arrives before Christmas.
Refine Ad Campaigns and Target Most Likely Buyers
Problem: Sales have slowed due to a market downturn and you’re considering a Facebook ad campaign to remind potential clients why they should come to you. After years of collecting inbound leads, you’d prefer to target buyers who are most likely interested in the smaller, starter homes you typically list in your portfolio. Unfortunately, you don’t have any method to segment your leads, which makes a highly targeted ad campaign difficult to pull off.
Solution: Using only a potential buyer’s phone number, Reverse Phone API will return demographic information about the buyer, including age-range, which makes segmenting your lead list a breeze.
Ease of Use
Problem: Okay, okay, Trestle – This all sounds great, but how do I use an API again?
Solution: Fortunately, we offer several different options for no-code solutions that make the APIs simple to use, even without a developer on-staff. Many real estate companies use Trestle through integrations with Zapier, HubSpot, Twilio, and more. Or, from the Trestle Portal, users can upload a file of contacts to the Batch Upload, select the desired API, and download a file of the results.
Best of all, Trestle’s pricing is pay-as-you go with no subscription fees or monthly minimums. If you’re ready to improve your lead management processes, sign up for free, or reach out to our team at support@trestleiq.com to get started.
Frequently Asked Questions
What APIs does Trestle offer for real estate professionals?
Trestle offers Real Contact API for lead verification and grading, Phone Validation API for checking phone activity and line type, Reverse Phone API for demographic enrichment, and Reverse Address API for finding current mailing addresses.
Do I need a developer to use Trestle’s APIs?
No. Trestle offers no-code options including Zapier and HubSpot integrations, as well as a Batch Upload tool in the Developer Portal where you can upload a file of contacts and download results.
What do Real Contact API’s A–F contact grades mean?
Grade A indicates a valid, likely active mobile phone with a high-confidence name match. Grade B covers valid landlines with name matches or mobile phones with lower-confidence matches. Grades C and D reflect decreasing contactability and identity confidence. Grade F indicates likely disconnected numbers, premium-rate numbers, or with Litigator Check Add-on enabled, known TCPA litigators that should be removed from your list.
How much does Trestle cost?
Trestle uses pay-as-you-go pricing. You can sign up for free on the Developer Portal.
