In the fields of lead generation, sales, outbound marketing, and customer service, contact information is extremely important and a major asset to businesses, especially quality phone numbers. However, it’s only a major asset when the numbers are connected and accurate, and if they aren’t, it can really harm a business.
The Importance of Accurate Data for Customer Outreach
Whether you’re a small business or large corporation, having access to accurate data, especially connected phone numbers, can make all the difference in reaching your target audience and building strong relationships with your customers. Disconnected phone numbers mean the customer is unreachable, and continued communication with that disconnected phone number is time, money, and energy wasted with no return. With the digital age we’re in, the constant use of mobile phones and customers changing phone numbers, identifying those disconnected phones can be a challenge and difficult without the right tools and software, but it is necessary for maintaining accurate data to connect with your customers.
Here are some of the challenges disconnected numbers can pose to a business:
- Phone number reputations: Dialing disconnected numbers can result in low ASR rates, which can lead carriers to improperly block your phone numbers.
- Lead returns: Businesses purchase leads that should have never been sold in the first place, resulting in wasted efforts and inefficient marketing spend.
- Operational challenges: Lead generators struggle to achieve shared definition of disconnected numbers, making it difficult to truly assess lead quality.
- Inefficient lead prioritization: Businesses that are resource constrained randomly call existing leads in their database, not prioritizing the ones most likely to pick up.
So, what is the price of bad phone data?
There clearly is a plethora of challenges businesses face when using disconnected phone numbers and with that, comes money wasted. B2B companies spend an average of $43 per lead according to a Hubspot blog. The more bad leads you have because of disconnected phone numbers, the more the cost per lead will be. The average cost per lead is already high in America, so it hurts when some of those leads are invalid and can’t be used to generate sales. To get the most out of your marketing efforts and money, quality leads are crucial.
Phone Validation APIs can help.
These issues, however, can be fixed by using a phone validation API, which validates a phone number and identifies if a phone number is disconnected or not. Phone Validation APIs like ours are extremely beneficial for businesses that rely on phone numbers as a main form of communication. They help prioritize good leads, allow you to reach your target audience better, and ensure quality customer satisfaction. Ultimately, when businesses can trust their data is accurate and up-to-date, communication and performance all improve resulting in business growth and success.