Real Contact API is designed to validate and verify multiple lead inputs to assess the contactability of a lead and filter out the leads most unlikely to be reached. Real Contact API’s response includes:
- Phone Activity Score that indicates if a phone is connected or disconnected
- Name Match that indicates whether the name provided by the lead matches the owner of the input phone number according to Trestle’s database
- Line type, which provides seven unique line types, including mobile, fixed and non-fixed VoIP, landline, premium, toll-free, and voicemail service
- Contact Grade, which is a grade determining the quality of the lead and whether it is contactable
This allows you to prioritize leads with the best chance of contactability based on if the number is connected or disconnected, reachable or a temporary number, and belongs to the person they say they are. It also allows you to reach your target audience by managing your business’ phone reputation by avoiding outgoing calls to disconnected or temporary numbers.
Trestle provides five grades, from A to E, that determine the quality of the lead and whether it is contactable. A Grade E lead is considered a bad lead and should be deprioritized, while a Grade A lead is considered real, contactable, and should be prioritized.
|A||The phone provided is valid and connected with consistent activity in the last 12 months and belongs to the name provided, meaning the lead is who they say they are.|
|B||The phone is valid and connected; however, the name doesn’t match the subscriber name data in Trestle’s database but is still a mobile number. This can still be a good lead, but it might be that the phone is part of a family plan, which is why Trestle has a different subscriber name associated with the phone or that Trestle doesn’t have any name associated with that phone. Depending on the team’s bandwidth, these leads can be accepted but should be prioritized below Grade A leads.|
|C||The phone is valid, and the name matches, but the phone activity has been inconsistent. Or that is a landline or Fixed VoIP. Generally, these leads are difficult to reach and should be prioritized relatively low.|
|D||The phone is valid, but the phone’s activity has been inconsistent, and the name doesn’t match the subscriber data in Trestle’s database. Typically, these leads should be deprioritized along with Grade E leads.|
|E||The phone is invalid, disconnected, or the phone is a non-fixed VoIP (Google Voice or Twilio number) not associated with anyone in Trestle’s database or the phone is a Toll Free/Premium number. These leads should be deprioritized.|
Depending on the business problem, here are some recommendations on the right filter to apply.
|1st Party (Form Fills)||Want the sales team to focus on only viable leads||Filter out Grade E leads||Higher conversion rates, saving sales rep time.|
|3rd Party (List Purchase)||Too many leads to call, not enough bandwidth||Call Grade A leads||Higher conversion rates, ability to process more leads, better conversions.|
|1st Party Leads (Historic)||Want to know which leads of the historic list have the best chance of converting||Call Grade A leads||Higher conversion rates, saving sales rep time.|
|Any||Contact rates are too low; getting numbers marked as spam||Filter out Grade E leads|
Prioritize Grade A leads
|Higher contact and conversion rates, reduced risk of spam blocking.|
Additionally, see below for the typical benchmarks we have seen from working with a range of customers. Of course, this data is across multiple industries, but hopefully, these benchmarks can help decide on the category and which filtering to apply.
|Lead Type||Grade A||Grade E|
|1st Party (Form Fills)||60-80%||5-20%|
|3rd Party (List Purchase)||30-60%||10-30%|
|1st Party Leads (Historic)||50-70%||10-30%|