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How To Read the Real Contact Data Assessment Report

3 min read

Overview of the Real Contact Data Assessment Report #

TheReal Contact Data Assessment Report evaluates the quality and reliability of your contact data, including phone numbers, emails, and mailing addresses. It incorporates signals that help assess contactability and whether a lead appears legitimate, and provides insights into your lead health so businesses can identify gaps, prioritize actions, and improve outreach effectiveness.

Once you receive your report, you can select the share or download options to easily collaborate with your team on the results.

The report serves the following purposes:

  • Improves Decision-Making: Evaluate if your current lead workflow is adequate in identifying which leads to prioritize.
  • Enhances Marketing Strategies: Learn more about the segments of your leads.
  • Maintains Database Health: Understand the quality of your leads and determine if you should take action to clean your lead lists or modify your lead acquisition strategy.

“Recommendations” Section #

This section provides actionable insights based on the quality and activity metrics of your contact data. The recommendations typically include highlights to improve engagement, validate data, and prioritize outreach efforts. Additionally, Trestle will provide comparisons between what we see in your data and the rest of the industry.

What Information Is in This Section? #
  • Actionable Suggestions: Tailored advice based on your contact data’s grades and activity scores.
  • Data Maintenance Tips: Strategies for cleaning, validating, and enriching low-quality data.
  • Outreach Optimization: Recommendations for leveraging high-quality data to improve customer interaction.
  • Industry Comparisons: Insights into what we see across the industry versus your uploaded file results.
Sample Recommendations #
  1. 3.0% of records are invalid due to incorrect phone syntax or not assigned to carriers. These records should be cleaned to ensure valid phone numbers. 
    • In this example, Trestle is providing context around the validity of your contacts phone numbers. You could consider using Trestle’s Real Contact API to validate your contact phone numbers before you call them.
  2. There are fewer verified, contactable records than we typically see (Grade-As are 4.2% of the file). For more on our contact grading, see here, which can help investigate the lower count of high-quality records.
    • With this recommendation, Trestle is identifying that there are fewer high quality contacts than what we typically see. Trestle’s Real Contact API can grade your contacts to determine contactability and improve prioritization workflows.
  3. Mobile phones are higher than we typically see (87.1%), a positive sign as they generally improve contactability and Phone Contact Grades.
    • Some of the recommendations like above will be helpful in the context of your data exceeding industry standards.
  4. The file contains quite a few invalid/risky emails (20%). Filtering these out for marketing campaigns can reduce email bounce rates and protect domain reputation. More on email validity here.
    • In this example, Trestle is providing context around the validity of your contact’s email addresses. You could consider using Trestle’s Real Contact API to validate your contact email addresses before you include them in a marketing campaign.

Aggregates #

The rest of the report is aggregated with numbers, percentages, and comparisons to better understand the contact data and how the recommendations came about. It starts with the Summary section and then the Phone, Email, Address, and IP Data sections.

“Summary” Section #

The summary section provides an overview of Trestle’s input for this report and compares it to what we see in the industry when we get these assessment and verification requests.

  • Total number of records
  • Total number of duplicate records
  • Records with missing inputs

All of these are self-explanatory, and the context of how complete the assessment will be is based on the fill rate of the input file provided. 

“Data” Sections: Phone Data, Email Data, Address, and IP Data #

See the actual findings of your records and take action with this information. Get a breakdown of the different contact grades your data set received and understand what percentage of your overall lead list could be prioritized or even completely removed. 

For example, see the image below:

  • Details: This defines the results further down the row.
  • Your Data | Absolute: This is the number of records evaluated for this attribute.
  • Your Data | Relative: This is the percentage of the total number of records evaluated that match this result.
  • Trestle Benchmark | Relative: This is what we’ve found across our aggregated customer results. It helps provide context regarding where your data stands against the industry more broadly.
  • Difference: This is the difference between your data and Trestle’s broader customer benchmark. The difference is colored according to whether it indicates better or worse quality of the file compared to the benchmark.

Select the “Graph View” button to visualize your results, get a quick glimpse into what is possible with your leads, and compare some of your results to others in the industry.

Final Thoughts #

The Real Contact Data Assessment Report equips businesses with the insights needed to improve their data-driven strategies. Enabling Trestle’s Real Contact API will drive better engagement, higher ROI, and informed decision-making.

Feel free to schedule a meeting with us to discuss Real Contact’s capabilities and determine if it is a good fit for your business.