Trestle provides a few demographic attributes (age range and gender) for various use cases, including lead/call routing and modeling and analytics.
A few additional items to mention:
Coverage in the U.S. for these attributes will be high as we generally see upwards of 80+% coverage.
While we have seen customers request more attributes, everything from education level and presence of children to the number of vehicles per household, we have seen consistently that age range and gender are the core attributes that provide most of the value for most use cases. While interesting, this long tail of additional attributes does not add as much incremental lift in the models and adds noise due to the related coverage and accuracy issues. That being said, we would like to learn more if there are specific attributes that are a better fit for your use case.
Age range and gender are available as part of our existing APIs. To learn more about Trestle’s demographic data attributes, please contact us at support@trestleiq.com.