Leverage a Simple Grading Scale to Purchase High-Quality Insurance Leads

The insurance industry increasingly relies on third-party publishers to connect with potential customers. These publishers and marketplaces serve as rich sources for potential leads, but not all leads are created equal. Insurance providers often use data to help sift through the noise and identify high-quality leads but still struggle with disconnected phone numbers, right-party contact troubles, and poor lead contactability. These issues waste valuable time and resources and hinder the conversion process. However, there is a solution: Trestle’s Real Contact API, a robust phone verification tool designed to streamline lead evaluation processes and improve overall lead quality.

Simplifying Lead Grading with Real Contact API

Trestle’s Real Contact API offers insurance providers a simple yet effective tool for grading the quality of leads obtained from third-party publishers. Here are the key features of this phone verification API include:

  • Simple Grading Scale: Real Contact API employs a straightforward A-F grading scale that categorizes leads based on quality. This metric allows insurance providers to easily prioritize leads with the highest potential for conversion, saving time and resources.
  • Identifying Disconnected Phone Numbers: Real Contact API verifies the connectivity of phone numbers by determining whether they’re active or disconnected, ensuring that insurance agents can reach their prospects without encountering dead-end, disconnected phone numbers.
  • Phone-to-Name Matching: The API also offers phone-to-name matching functionality, enabling insurance providers to validate lead information against reliable data sources. This feature enhances the accuracy of lead evaluation and reduces the risk of sending communications to a non-opt-in lead.
  • High Accuracy and Coverage: Real Contact API has high accuracy and coverage rates, providing insurance providers with confidence in the reliability of their lead evaluation processes. By leveraging advanced algorithms and data analysis techniques, the phone verification solution delivers precise insights into lead quality, empowering providers to make informed decisions.
  • Low Cost: In addition to its powerful capabilities, Real Contact API offers excellent value for money. Its cost-effective pricing model ensures that insurance providers can access advanced lead evaluation tools at a reasonable price point, making it an attractive proposition for businesses of all sizes.

Driving Business Success with Real Contact API

By incorporating Real Contact API into their lead evaluation workflows, insurance providers can unlock a host of benefits:

  • Improved Efficiency: Automating lead grading processes saves time and resources, allowing insurance agents to focus on nurturing high-quality leads.
  • Enhanced Conversion Rates: By prioritizing leads with the highest potential, insurance providers can increase conversion rates and drive revenue growth.
  • Reduced Risk: The API’s validation features mitigate the risk of dealing with inaccurate or fraudulent leads, safeguarding the integrity of business operations.
  • Cost Savings: Real Contact API offers exceptional value for money, delivering powerful lead evaluation capabilities at an affordable price.

Unlocking the Power of Real Contact API: A Case Study with an Insurance Provider

As written in this case study, an insurance agency reached out to Trestle looking for a way to optimize its spending and improve operational efficiencies. Their team was having to deal with returning unreachable leads and payment adjustments, which was a huge headache. They realized Real Contact API was a good fit for them as it filtered out the bad, disconnected leads upfront, and then the sales team could focus on the reachable leads, which helped overall conversions.

In the first few months of deployment, the agency saved ~10% of lead spend by not buying Grade-D or Grade-F leads, which were causing low conversion rates. By focusing efforts on Grade-A, Grade-B, and Grade-C leads, the agency could also better predict conversions. The agency’s operational efficiency increased as it went through less paperwork and payment adjustments for the returned leads, simplifying the processes overall.

As you can see, efficiently evaluating lead quality is paramount to insurance providers’ success. Real Contact API equips insurance providers with the tools to streamline lead grading processes, prioritize high-quality leads, and drive business growth. With its simple grading scale, disconnected phone checks, phone-to-name matching, high accuracy and coverage, and cost-effective pricing, Real Contact API emerges as a game-changer for insurance providers seeking a competitive edge in the marketplace.

If you’re interested in learning more about this phone verification API, feel free to look at the API documentation or contact us. We are also integrated within ActiveProspect’s LeadConduit Marketplace, on HubSpot’s App Marketplace, and on boberdoo.