NextGen Leads Boosts Lead Quality with Phone Validation API

Overview

NextGen Leads, a lead generation company for high-quality insurance and Medicare leads, needed help improving the quality of their data leads. They sought out Trestle and implemented Phone Validation API, which helped them eliminate the lowest quality data leads from their network, without sacrificing revenue.

The Challenge

In addition to improving efficiency in their lead acquisition program, NextGen Leads also needed to identify the higher-quality lead channels to help with lead contactability and prioritization. They needed to implement a simple, cost-effective solution to segment these leads at scale for quick decisions. 

The Solution

After speaking with our team, they decided that Phone Validation API was the best solution for them, allowing them to identify low-quality leads that they did not want to sell to their customers.

The Impact

After implementing Phone Validation API, NextGen Leads started only selling leads with a phone activity score of 50 or more, and anything below 50 was sent to their internal call center for processing. Here’s what their data shows:

  • NextGen Leads was able to validate the efficacy of that data by first determining that phones with a score of under 50 were half as likely to convert; revenue per lead for leads with a phone activity score above 50 is 127% higher than leads with a score below 50.
  • NextGen Leads removed the bottom 11% of leads with Phone Validation API. Leads with a score of 50 were 11% of total volume but only 5.5% of revenue. In other words, these leads monetized at half the rate of the average lead.

By implementing the Phone Validation API, NextGen Leads has been able to weed out the lowest-quality leads and ensure they are providing the highest-quality leads in the market.

About Trestle

Trestle provides industry-leading phone data APIs to improve lead management and call operations for businesses. Trestle’s product suite is powered by a cutting-edge identity data graph built on top of modern, scalable technology and machine learning capabilities that have yielded the best-in-class coverage and accuracy. This, along with a network built on top of 300MM+ queries every month, enables Trestle to serve with a differentiated product suite that businesses rely on for various use cases, including caller identification, call routing, lead assessment, and prioritization.

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