SFR Analytics Gains 30% Confidence in Contact Data Validity with Smart CNAM API
Overview
SFR Analytics tracks residential real estate investment activity, helping users identify investors, monitor their purchasing activity, and connect with them. When real estate investors sign up for their service, validating their contact information became a critical challenge. By implementing Trestle’s Smart CNAM API and Find Person API, SFR Analytics achieved ~30% higher confidence in the validity of their contact information, enabling more reliable outreach to their investor network.
The Challenge
SFR Analytics faced a persistent challenge as a platform serving real estate investors: validating the contact information of investors signing up for their service. They needed a reliable way to determine whether phone numbers were actually tied to the correct person. After evaluating numerous skip tracing providers, the team struggled to find a solution that delivered consistent data quality at a reasonable price point, backed by responsive customer support.
The Solution
SFR Analytics implemented Trestle’s Smart CNAM API to verify whether phone numbers are likely tied to the correct person, along with the Find Person API for contact enrichment. The flexibility of Trestle’s endpoint options allowed SFR Analytics to access similar data cut different ways, getting exactly the portions they need without paying for unnecessary data. For team members unfamiliar with APIs, Trestle’s batch upload tool provided an accessible, easy-to-understand alternative.
The Impact
Implementing Trestle’s identity data APIs delivered immediate, measurable results:
- 30% increase in contact data confidence: SFR Analytics gained significantly higher assurance in the validity of their contact information, improving outreach effectiveness.
- Top-tier data quality: After testing multiple providers, SFR Analytics found Trestle’s data quality to be among the best in the industry.
- Exceptional reliability: The API delivers consistent uptime and performance, with their team rating our reliability and uptime a 5/5.
- Rapid implementation: When SFR Analytics needed to push out an urgent integration, the Trestle team delivered a contract within hours—a process that would have taken weeks with competitors.
Why Trestle
Beyond data quality, SFR Analytics highlighted Trestle’s customer experience as a key differentiator. The team consistently responded to emails within 15 minutes, quickly granting access to additional API endpoints as needed.
When SFR Analytics had a specific use case, Jordan, Trestle’s co-founder and CRO, personally joined a call to understand their requirements. Jordan demonstrates the kind of engaged leadership that Glenn Hull, Co-founder and CEO of SFR Analytics, values in a partner.
SFR Analytics rated Trestle 5 out of 5
across all categories:
API reliability and uptime
Data quality and accuracy
Ease of integration
Documentation quality
Support responsiveness
Likelihood to recommend
Overall business value
Overall satisfaction
About Trestle
Trestle provides industry-leading phone data APIs to improve lead management and call operations for businesses. Trestle’s product suite is powered by a cutting-edge identity data graph built on top of modern, scalable technology and machine learning capabilities that have yielded the best-in-class coverage and accuracy. This, along with a network built on top of 500MM+ queries every month, enables Trestle to serve with a differentiated product suite that businesses rely on for various use cases, including caller identification, call routing, lead assessment, and prioritization.