Trestle’s Data Quality Tracker: July 2024

Each month, Trestle publishes insights and visualizations of some of our most popular data attributes. This Data Quality Tracker blog contextualizes how your leads perform against the rest of the industry. Please note: All data presented in this blog is aggregated and is not from an individual customer.

Phone Activity Score

Below, you’ll find a comprehensive breakdown of the activity score distribution observed by Trestle across all our customers. We’ve categorized the data into three distinct categories:

• The percentage of phones we see with activity scores of 71 and above. This is where we see consistent activity with the phone through our networks.
• The percentage of phones we see with activity scores between 31 and 70. This is where we see slightly inconsistent activity with the phone through our networks. 
• The percentage of phones we see with activity scores of 30 or below. This is where we see low to no activity associated with the phone through our networks. 

This knowledge-base article can provide a quick primer on interpreting the activity score. 

July 2024

A couple of interesting observations:

This month, the number of queries with phone numbers in the 71-100 range rose ~1.5% over July. This shows that a higher volume of phones queried for Trestle’s Activity Score were connected and reachable phone numbers. 

Again, this month, less than 10% of the phone numbers had an activity score of less than 30. Phone numbers in this range are considered low quality and will likely be disconnected. The call may also not be answered by anyone, so these phone numbers are the best to filter out from a lead list.

Phone Line Type

Understanding phone validity and line type is not just about distinguishing between landline and mobile. With the introduction of VoIP, the dynamics of communications and how businesses and consumers use these numbers have evolved. The chart below offers valuable insights into the line-type distribution Trestle observed in July across our customers. This distribution represents the phone line type seen by Trestle for the numbers queried by businesses on lead forms or account sign-ups.

July 2024

A couple of interesting observations: 

There was virtually no change between June and July for line-type percentages in Trestle queries. Overall, all three tracked categories showed little change, so it makes sense that the line types would be consistent.

Top 3 U.S. Carrier Distribution

Phone Carrier Distribution provides context into the market’s state and insights into how your lead list compares to the rest of the industry. Essentially, the majority of your sign-ups are from these carriers. In the coming months, we will further analyze our carrier data and publish more insights to compare lead quality against the typical benchmarks we observe.

July 2024

A couple of interesting observations: 

Between June and July, carrier percentages remained unchanged in Trestle queries. Most of the attributes we tracked also had little change.

What can businesses do about bad leads? 

Services like Trestle’s Phone Validation API or Real Contact API can help verify leads, filter out disconnected phones, and ensure you prioritize the highest-quality leads that are the most contactable. 

When your leads are sourced from various channels, use this data to work with them and point these issues at the front end rather than dealing with returned leads. Take leads that pass through the verification. The cost savings alone, both operationally and from receiving only higher-quality leads, could be multiple times more than the cost of these verification services. On top of that, get your best leads to your best salespeople, where these lead indicators point to the best quality. Prioritize them. Focusing your efforts will improve your conversions with a higher ROI. 

We value your input. Do these numbers align with your business’s experience? How can we further enhance lead quality and reduce COGS? Can we assist you in identifying and avoiding fake, bot, or fraudulent leads? 

Let’s get your best salespeople working on the highest-quality leads. You can set up a meeting, email us at support@trestleiq.com, or check out our Phone Validation demo.